In a prior blog posting, I expressed our view that nicotine is in fact not the key to cessation.  If it were, then the NRTs available today would have had a much better success rate than they’ve shown to have.  As far back as 2003, research was showing that nicotine replacement therapies such as the patch, gum or lozenge, only increased the odds of quitting by 7% (over 6 months).  Other reports have shown that even that small success rate was only temporary as relapse was common after 6 months.  A research paper in Tobacco Control showed that the relapse rate was the same whether a smoker used an NRT (like the patch or gum) or not.

Despite this evidence, there is no reason to restrict or eliminate these therapies because for some they may work.  And now researchers are trying to understand why NRT’s haven’t been successful.  Jed Rose at Duke says it well,

“What else is there about tobacco (smoking) that makes it more addictive than nicotine in isolation?”  How can someone be “so addicted to something that doesn’t get them high?”

In New Zealand, a study showed that there is more to smoking addiction than the nicotine, and researchers are trying to learn what else in tobacco smoke may be the culprit.  An article on this research was posted at our Sentiens website.

Researchers may still find some additional ingredients that are in the tobacco smoke that cause addiction.  They may find a drug compound that can counteract the

addictive nature of nicotine, without any significant adverse effects.  But a more immediate step is to accept the fact that smoking is a habit that becomes an addiction to nicotine (and perhaps other chemicals).  But the habit also includes social cues and tactile experiences.  Here’s a quote from Dr. Erika Sivarajan Froelicher, an e-cigarette opponent from the University of California, San Francisco.  She understands the importance of the habit.

What she likes about e-cigarettes is that unlike other smoking-cessation methods, electronic cigarettes “simulate the habit,” or as she summed it up, “the component of holding something in your hand and sucking away at it.”

That is why e-cigarettes with less nicotine than the patch still resulted in similar quit rates.  That is why a placebo e-cigarette without nicotine still had a success rate that wasn’t far behind nicotine based therapies.  And it is why we know that our Novus products can be satisfying to smokers.  And they can be satisfying today!

eTwig by Novus. Click to Store.

BotanicBoost healthy,natural,FDA GRAS,patented nicotine alternative and in Novus is a better alternative than nicotine, and better than cold turkey or eCigarette to quit smoking.