Last week the New York Times had a series of articles in their Room for Debate section about whether e-cigarettes are a safer way to help smokers quit.  Before that NPR’s Diane Rehm Show had guests on talking about Smoking in America but very pointedly focused on e-cigs.  Both provided some healthy debate on and positively tried to stay

What seems to be clear is that the debate has shifted, due to the credible reduced harm nature of e-cigarettes in comparison to cigarettes, and the strong and growing appeal of e-cigarettes with smokers.  In a world where there are very few perfect solutions and trade-offs need to be made, e-cigarettes seem to present a viable alternative for smokers that want to quit, may have tried unsuccessfully with existing therapeutic products, and would continue to smoke cigarettes if not for the availability of e-cigarettes.

Thoughtful public policy experts can and should consider how to insure e-cigarettes meet reasonable quality control standards, and advocate for more research on e-cigarettes.  This need not be at the expense of pushing smokers back into cigarettes.  Shifting from dogmatic positions to pragmatic ones can only help society and save lives.

We believe Novus® Twig and eTwig are an entirely different paradigm for this same market.  We use science and knowledge of the body’s sensory system to mimic the sensations of nicotine but with our healthy all-natural BotanicBoost™ formula.  We also support the efforts of e-cigarette companies to further the conversations about the real global epidemic and new solutions that provide consumers a choice.