For Immediate Release

NEW NOVUS® SOLUTION TARGETED TO E-CIGARETTE USERS PROVIDING SATISFACTION WITHOUT NICOTINE

 eTwig by Novus®:  The New Choice for Vapers

Charlotte, NC /8/19/2013 –  The developer of the revolutionary Novus® Twigs announced today the launch of eTwig by Novus®.  eTwig uses the same patent pending BotanicBoost™ formula as the Novus® Twig, but delivers it through a familiar electronic device.

There has been a tremendous growth in the popularity of electronic cigarettes, or e-cigs, and increasing interest in trial and use.  Over 21% of smokers had tried these vapor producing cigarette alternatives in 2011, according to the U.S. Center for Disease Control.  E-cigs eliminate the hazards and effects of smoking tobacco, and instead deliver nicotine and flavor through the liquid inside.  Though not considered smoking cessation products by the FDA, early research has shown positive results in the reduction of cigarette consumption through their use and the ability of users to stop smoking.  More research is underway and needed to better understand this critical area.

The eTwig by Novus® is not an e-cig but has been designed to provide smokers an alternative not only to cigarettes but also to nicotine delivery systems such as e-cigarettes.  Novus® is a NICOTINE FREE BotanicBoost™ delivery system that has proven to satisfy like a cigarette.  Novus® is proving that you do not need nicotine to get the satisfaction you desire.

eTwigs utilize the familiar hardware used for e-cigarettes, but replaces nicotine with the all-natural, healthy BotanicBoost™ optimized as an e-liquid formula.  The first eTwig introduced is a premium disposable version that provides up to 400 puffs (depending on the user) or about a 2 ½ pack equivalence.  eTwig Disposable comes in three traditional flavors – Full Flavor, Mint and Smooth.  The performance of eTwig is similar to a full strength cigarette or bold nicotine e-cig.

eTwig, together with the existing Novus® Twig product, provides smokers with a system of products based on their own personal tastes and needs.  The Novus® System – it is a new approach to going Cold Turkey.  Both the eTwig and Novus® Twig products are available in an introductory bundle pack online at www.novus1.com.

Unique BotanicBoost™ Boost Formula

“BotanicBoost™ is a proprietary platform technology that focuses on a deep understanding of how the human body functions, particularly how the body’s nervous system acts as a primary pathway for our initial reaction to our environment and to the body’s response to those stimuli,” states Dennis Tan, Co-Founder of Sentiens and one of the developers of Novus®. “This is an underappreciated and unexploited area of research,” he continues.

Company research has shown that BotanicBoost™ can satisfy smokers when they are looking to smoke.  72% of those trying Novus® said it provided similar satisfaction, even without nicotine.  The ingredients in BotanicBoost™ are generally recognized as safe (GRAS) for food use by the FDA.  The Novus® products are not drugs, medical devices or tobacco products.

About Sentiens LLC

Sentiens LLC, (www.sentiens.us) based in North Carolina, is a research and development company that is focused on designing products that have a positive impact on society through improving health and wellness.  The emphasis of the company’s science is targeting known addictive behaviors with nutraceutical products that utilize proprietary technology platforms, and leverage the company’s expertise in systemic sensory pathways.

Contact:   

John Siverling  Sentiens, LLC

815 425-8718        john@sentiens.us

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