Company News

A recent study out of Europe is one of the first to have enough longitudinal data to provide a baseline to the continuing discussion of e-cigarettes.  The conclusions of the authors are that e-cigarettes are an interesting alternative to smoking, and they believe their study can become a baseline in further comparisons of e-cigarettes versus other products for smokers. Depending on which side of the fence you’re on, you either believe that this study validates the claims of e-cig proponents or it does not provide enough data to allow the use of e-cigs.  The former believe that they can be an effective cessation tool and are far healthier than the alternative of continuing to smoke.  Because the study focused on those not trying to... Read More

  For Immediate Release NEW NOVUS® SOLUTION TARGETED TO E-CIGARETTE USERS PROVIDING SATISFACTION WITHOUT NICOTINE  eTwig by Novus®:  The New Choice for Vapers   Charlotte, NC /8/19/2013 –  The developer of the revolutionary Novus® Twigs announced today the launch of eTwig by Novus®.  eTwig uses the same patent pending BotanicBoost™ formula as the Novus® Twig, but delivers it through a familiar electronic device. There has been a tremendous growth in the popularity of electronic cigarettes, or e-cigs, and increasing interest in trial and use.  Over 21% of smokers had tried these vapor producing cigarette alternatives in 2011, according to the U.S. Center for Disease Control.  E-cigs eliminate the hazards and effects of smoking... Read More

As we launch the newest product from Novus, the eTwig, the time seemed right to also introduce the Novus Blog.  We will continue to provide industry news links, and articles of our own, but we will also begin to open up some dialogues about the tensions and challenges in the markets. Read More

July 31, 2013 / Business Insider / — When someone says a substance is addictive, they can mean two separate things. Physically addictive, more accurately physically dependent, is when your body begins to depend on the presence of a particular substance for its physical well being. It’s begun compensating its normal processes to adjust for the new artificial normal. The sudden absence of that substance won’t allow enough time for the body to compensate without the substance. The result will be withdrawal symptoms like nausea, vomiting, chest pains, head and body aches, seizures, uncontrolled body sweats, and shortness of breath. Alcohol is a great example. If you don’t normally consume it, and then all of a sudden decide to drink... Read More

  For Immediate Release LIFE JUST GOT EASIER Novus Twigs:  A New Choice For New Year’s Smoking Resolutions   New York City,NY/1/28/2013 —  Now that all of the holidays and celebrations are behind us, many who made those well-intentioned New Year’s Resolutions are beginning to lose their stick-to-it resolve as the day-to-day grind of a regular work week sets in. According to experts, the most common resolutions include going on a diet, quitting smoking, increasing exercise, reducing alcohol consumption and getting more sleep.  While some of these are easily achieved through behavior modifications, lifestyle changes like quitting smoking can be particularly challenging. The Surgeon General officially declared... Read More

Now, however, its alarming effects on the mental well-being of millions of smokers have been outlined by scientists in the UK. Lighting up regularly has been associated with a sharp decline in the performance of the brain, according to their study. They found that middle-aged smokers performed worse on tests compared with those without the tobacco habit. The project examined memory, planning and overall mental ability after four and eight years. The tests included asking people to learn new words or name as many animals as they could in a minute. Researchers concluded that smoking "consistently" reduced all three performance measures after four years. They also found that high blood pressure and being overweight took their toll of... Read More

For Immediate Release   ANNOUNCING NEW, NON-TOBACCO, SAFE PRODUCT FOR NON-SMOKING ZONES; NOVUS TWIGS TARGET NATION’S GROWING SMOKE-FREE ENVIRONMENTS  Launch Coincides With Annual ‘Great American Smokeout Day’ NEW YORK CITY, NY, November 15, 2012 – Defying cigarettes’ long-term, devastating health effects, one-in-five adult Americans (45 million), especially young people, still smoke, according to the Center for Disease Control and Prevention. This, in spite of the 22,458 municipalities in 39 states, which currently enforce a 100% smoke-free provision in public spaces, an analysis from the American Nonsmokers’ Rights Foundation confirms. For the huge numbers who still choose to smoke, this often gives rise to troubling productivity... Read More

November 15th marks the 37th year of the American Cancer Society’s Great American Smokeout campaign.  Here is a link to the website page for the campaign. In 1964, the U.S. Surgeon General issued a report on the dangers of smoking, but links between smoking and cancer were identified as early as the late 1920’s in Germany.  Since that Surgeon General report in 1964, smoking rates in the U.S. have decreased from 42.8% of the adult population to under 20% based on recent surveys.  It may seem curious to some that with almost 50 years of knowledge of the dangers of smoking, with the increased taxes on cigarettes, and with the growing number of smoking bans in place that such a large percentage of smokers continue.  That perception is... Read More

For Immediate Release NEW NON-NICOTINE, NON-TOBACCO SOLUTION TARGETED TO NO-SMOKING ZONES Novus Twigs: The New Choice for Smokers New York City, NY /10/16/2012 – More than 1 in 5 Americans still smoke according to the Center for Disease Control and Prevention. This is in spite of the 22,458 municipalities in 39 states which enforce a 100% smoke-free provision in public spaces according to the American Nonsmokers’ Rights Foundation. For those who still chose to smoke, this presents both productivity and lifestyle issues. For employers and hospitality managers, keeping smokers and non-smokers satisfied has become a one-sided argument in favor of non-smokers. Just when smokers thought it wasn’t safe to go indoors anymore, Sentiens, a... Read More