November 15^th marks the 37^th year of the American Cancer Society’s Great American Smokeout campaign.  Here is a link to the website page for the campaign.

In 1964, the U.S. Surgeon General issued a report on the dangers of smoking, but links between smoking and cancer were identified as early as the late 1920’s in Germany.  Since that Surgeon General report in 1964, smoking rates in the U.S. have decreased from 42.8% of the adult population to under 20% based on recent surveys.  It may seem curious to some that with almost 50 years of knowledge of the dangers of smoking, with the increased taxes on cigarettes, and with the growing number of smoking bans in place that such a large percentage of smokers continue.  That perception is perhaps clouded by the illusion that everyone who smokes wants to quit, and that it is easy to quit smoking.  On the former, the U.S. was formed around the ideals of individual freedoms, and it is not a simple path to attempt to curtail those freedoms even if the goal is well intentioned.   Regarding quitting, many addiction specialists list nicotine as the 3^rd hardest drug habit to break.  In addition to the physical addiction aspects of nicotine, smoking is often tied to many experiences and memories making the psychological impact of the behavior equally as strong.

Novus was developed with a careful view of the multilayered and complex issue of smoking.  Novus Twigs are designed to satisfy like a cigarette using all-natural botanic ingredients.  Novus supports the efforts of the American Cancer Society and all of the other organizations around the globe that are working towards a goal of reducing tobacco use.

Sentiens, the developer of Novus, lists many of those organizations on its website along with research on this topic.  From those websites, many resources are available to learn more about this issue.