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The risks and effects of smoking are not a new phenomenon to anyone due to the sustained messaging from public health organizations, and still it is undeniable that the reports on smoking effects on women and others continue to be researched and presented.   And for good reason... Read More

As we look back at the last 2 years and the ups and downs of being a start-up company,  We’re reminded to think about Why we started down this path in the first place.  It was not to become another tobacco company, or another pharmaceutical giant. We started because we... Read More

Sentiens, LLC announced that the U.S. Patent and Trademark Office (“PTO”) issued a Notice of Allowance on October 9th, 2013 in Application No. 13/710,801, “Device and Method for Simulating Chemosensation of Smoking”.  This application covers the technology behind the... Read More

Recent research and articles are growing the support for our entirely new approach for smokers. First is the growing distinction being made between smoking addiction and nicotine addiction.  I posted an entry to our Sentiens website about this issue recently that is worth reading... Read More

In a prior blog posting, I expressed our view that nicotine is in fact not the key to cessation.  If it were, then the NRTs available today would have had a much better success rate than they’ve shown to have.  As far back as 2003, research was showing that nicotine replacement... Read More

A recent study out of Europe is one of the first to have enough longitudinal data to provide a baseline to the continuing discussion of e-cigarettes.  The conclusions of the authors are that e-cigarettes are an interesting alternative to smoking, and they believe their study can... Read More

  For Immediate Release NEW NOVUS® SOLUTION TARGETED TO E-CIGARETTE USERS PROVIDING SATISFACTION WITHOUT NICOTINE  eTwig by Novus®:  The New Choice for Vapers   Charlotte, NC /8/19/2013 –  The developer of the revolutionary Novus® Twigs announced today the launch of... Read More

July 31, 2013 / Business Insider / — When someone says a substance is addictive, they can mean two separate things. Physically addictive, more accurately physically dependent, is when your body begins to depend on the presence of a particular substance for its physical well... Read More

  For Immediate Release LIFE JUST GOT EASIER Novus Twigs:  A New Choice For New Year’s Smoking Resolutions   New York City,NY/1/28/2013 —  Now that all of the holidays and celebrations are behind us, many who made those well-intentioned New Year’s... Read More

For Immediate Release   ANNOUNCING NEW, NON-TOBACCO, SAFE PRODUCT FOR NON-SMOKING ZONES; NOVUS TWIGS TARGET NATION’S GROWING SMOKE-FREE ENVIRONMENTS  Launch Coincides With Annual ‘Great American Smokeout Day’ NEW YORK CITY, NY, November 15, 2012 – Defying cigarettes’... Read More