For Immediate Release

LIFE JUST GOT EASIER

Novus Twigs:  A New Choice For New Year’s Smoking Resolutions

New York City,NY/1/28/2013 —  Now that all of the holidays and celebrations are behind us, many who made those well-intentioned New Year’s Resolutions are beginning to lose their stick-to-it resolve as the day-to-day grind of a regular work week sets in.

According to experts, the most common resolutions include going on a diet, quitting smoking, increasing exercise, reducing alcohol consumption and getting more sleep.  While some of these are easily achieved through behavior modifications, lifestyle changes like quitting smoking can be particularly challenging.

The Surgeon General officially declared smoking a health hazard 49 years ago.  More than 20,000 cities and locations in 39 states have implemented smoke-free zones, making it difficult for a smoker to smoke.  Yet, even today, 1 in 5 adults still smoke.

Experts are only just beginning to understand the chemistry and the physiological reasons why so many adults light up.  A recent article in the Wall Street Journal cited 4 ingredients out of more than 150 ingredients listed on cigarette websites that make cigarettes so hard to lose.

• Menthol.  Its cool, minty taste also provides an anesthetic effect that makes inhaling smoke more pleasant
• Sugars. Sugars can make a milder, more easily inhaled smoke, but they also generate aldehydes which boost the addictive potency
• Ammonia.  By changing the structure of the nicotine molecules to a “free-base” state, it makes the nicotine more addictive
• Cocoa.  Often added for flavor, it also dilates the lungs in large quantities making the lungs more receptive to smoke.

Life Just Got Easier

Focused on designing products that have a positive impact on society through improving health and wellness, Sentiens a North Carolina-based research and development firm, has recently launched Novus Twigs – a product designed to provide smokers with a natural alternative to smoking a cigarette.

Novus Twigs are nicotine and tobacco-free and contain none of the toxic chemicals that are found in both real cigarettes and e-cigarettes.

The product delivers a smoking sensation through a combination of sensory stimuli associated with cigarette smoking – from the outer white wrap to the inner paper to the all-natural BotanicBoost™ formula – without the socially unacceptable side effects of second-hand smoke, odor and ashes.

Unique BotanicBoost™ Boost Formula Provides the Satisfaction of Smoking

“BotanicBoost™ is a proprietary platform technology that focuses on a deep understanding of how the human body functions, particularly how the body’s nervous system acts as a primary pathway for our initial reaction to our environment and to the body’s response to those stimuli,” states Dennis Tan, Co-Founder of Sentiens and one of the developers of Novus . “This is an underappreciated and unexploited area of research,” he continues.

The ingredients in Novus are generally recognized as safe (GRAS) for food use by the FDA.  Since Novus is not a drug, device or tobacco product, the product does not require FDA regulatory guidance, nor is it subject to the high taxes imposed on cigarettes.

Novus Twigs are available in:  smooth, citrus, mint and lemon flavors.  Each “twig” is the equivalent of two or three cigarettes and will be available wherever smoking products are sold, or at www.novus1.com. Suggested retail cost for a single Novus is $0.99. Novus is not recommended for sale to minors under 18 years of age.

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Contact:   

Janet Bartucci  The Dilenschneider Group

212 922-0900        jbartucci@dgi-nyc.com